

Putting the Spotlight on Your Mission
Commotion PR amplifies the voices of tomorrow’s innovators. Specializing in public relations and strategic communications for health tech and climate tech startups, we focus on building lasting momentum over fleeting moments.
From startups aiming to revolutionize healthcare to innovators committed to tackling climate change, we partner with visionaries who are shaping a better future. With tailored PR strategies, expert media relations, and impactful communication campaigns, we put your mission in motion.
What We Offer

Why work with us
Increase your brand visibility and awareness
Improve your industry trust and credibility
Build long-lasting relationships with customers and investors
Develop and execute a social media strategy that aligns with your brand and engages your audience.
Engage with your followers, respond to comments, and foster a strong online community.
Run targeted campaigns to boost visibility and drive engagement.
Social Media Strategy & Management


Let the world know your latest company news through compelling and newsworthy press releases.
Develop engaging content that positions your brand and company executives as thought leaders in your industry.
Content Creation
Join The BGS Newsletter
Be the first to receive the latest news and updates.
Our clients have been featured in publications including




















Meet our CEO & Founder
Few understand the frustration of not having your voice heard as our CEO & Founder, Ariel Shapiro.
After repeated vocal issues, he was forced to leave teaching and pivoted to public relations with the mission of helping startups find their voice and getting their innovative tech solutions the attention they deserve.
Ariel has 12 years of experience and has worked with major brands such as Unilever and Mars as well as high profile figures like Rabbi Lord Jonathan Sacks.
He is passionate about making the world a better place and working with companies that are pushing the boundaries of what is possible.
Experience
Client Experience
Equip yourself with the skills to deliver clear, confident, and compelling messages in interviews, press conferences, and public appearances.
We provide personalized coaching on handling tough questions, maintaining composure, and staying on message, ensuring you can effectively represent your brand.
Media Training


Conduct research to understand market trends, audience behavior, and competitive landscape.
Use insights to inform and optimize your PR strategies.
Media Monitoring
What our clients say about us








Media coverage from trusted and reliable sources lend credibility to startups, which is crucial for gaining customer trust and investor interest.
We leverage our experience and network to place news and content in publications that will get your startup noticed and help achieve your company goals.
Proactive Media Outreach

Strategy Building
Clearly define your goals and develop a powerful and meaningful key messages that resonate with your target audience.
Build customize strategies to help you achieve your business objectives and enhance your brand's reputation.

I really enjoyed working with Ariel. His positive, can-do attitude combined with his creativity and professionalism helped drive us closer to our PR goals.
Myriam Bin Nun
VP Marketing
Nostromo Energy
Ariel is an exceptional professional, always willing to go the extra mile for the client. Having worked very closely with Ariel, I was always impressed by the level of detail in his research of the media landscape of the client’s space and his goal-oriented strategic thinking. I would highly recommend anyone looking to work with Ariel.
Noam M.
There are few people who can be completely trusted to tackle challenges creatively, efficiently, and to the highest of standards whilst being both professional and a pleasure to work with. Ariel is one of the few!
Ian Myers
CEO/Owner
Ethical Communications
Contact Us
We look forward to hearing from you! You can reach us using the contact form below, via email at ariel@spotlightcomms.biz or by phone at +972 58-612-0146.
Commotion PR amplifies the voices of tomorrow’s innovators. Specializing in public relations and strategic communications for health tech and climate tech startups, we focus on building lasting momentum over fleeting moments.
From startups aiming to revolutionize healthcare to innovators committed to tackling climate change, we partner with visionaries who are shaping a better future. With tailored PR strategies, expert media relations, and impactful communication campaigns, we put your mission in motion.
Putting the Spotlight on Your Mission

